Tribal Community-Based Social Marketing (CBSM) Recycling Toolkit
Author:
Fond du Lac Band of Lake Superior Chippewa and USEPA R5
Date Published:
2016
Description:
This toolkit focuses on using the community-based social marketing (CBSM) process to promote recycling
behavior, based on a CBSM Case Study at the Fond du Lac Tribal and Community College (FDLTCC).
The toolkit includes example steps of how FDLTCC followed the CBSM process. It also includes a CBSM
Strategy Tools Checklist specifically designed to suggest tactics to address barriers to recycling behavior.
These toolkit components can be followed step-by-step and tailored towards your own CBSM efforts to promote recycling behaviors. The toolkit components can also be easily adapted to promote any other kinds of positive
behaviors!
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